RESONANCE IS

Resonance is

Nowadays, people decide what’s important and what isn’t in a fraction of a second: a dynamic zone between “I want” and “who cares?” Only things that move people have a lasting meaning.

It’s a communicative balancing act and the core of our work: to create meaning.

Meaning between people and brands, so that they in turn can become allies. Adopting an approach that is inspiring, respectful, and meaningful.

That’s the SOULMATES effect.

WORK

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Brand Development

Whether it’s brand building from the ground up, reporting or employer branding, we combine our exclusive tools and comprehensive expertise to get results. Together with you, we strengthen your brand’s unique relevance and its potential to be even more effective.

It’s the key to resonance and leaves indifference behind.

Campaigns

What’s important to you?

Maximum awareness? Lead generation and direct sales? Talk of the town? Omnichannel or focused? Whether it’s TV advertising, point-of-sale, outdoor advertising (DOOH, OOH), direct mail, social media, or display ads, we give your brand a voice that your target group can hear amid the background noise of a fragmented and sometimes disinterested world. It’s an empowering one with the necessary resonance for both BtB and BtC.

Target Group ­analysis

Building a successful brand means you must truly know people. It sounds simple but in fact, is quite complex. When you work with us, you’ll get to know your target group in a whole new way. We go beyond Gen Z, and Best-Ager-insights and milieu studies and get to the core of people’s mentality – their wishes, dreams, and interests. It’s a tactic that pays off. After all, if you truly want to touch and move people you can’t place them in a stereotypical mould. We offer refuge in a media landscape full of too many platitudes and too little room for identification!

Content­marketing

Relevant or Au revoir? We provide your current and potential customers with relevant content and SEO-optimized offers. In doing so, we create a more immersive experience for your brand. It’s the exact opposite of the often trivial and uniform fluff you normally encounter. In doing so, we sharpen your social media presence, content hub, or corporate communication through expert creation and distribution. Experience positivity in all its perspectives.

Social Media

From organic story and paid video ad - to campaign planning to monitoring, we strengthen your brand’s presence on TikTok, Instagram, LinkedIn and more.

We create content that not only really matters, but also optimally reaches and interacts with your target audience. The result: the perfect brand soul match.

Corporate Design

What makes your brand matter? The answer is to a large extent the visual and linguistic brand characteristics. Whether it’s print, digital, moving images or PR, we understand the strategic importance of tonality and design. For us trend certainty, differentiation and consistency are all part of the package.

Sales Marketing

Even the most significant brands and most sought-after products need strong sales promotions. We accompany distributors, retailers, and consumers to every successful Happy End. And that with a powerful mix of digital platforms and tools, promotions, product literature, POS packages and sell-in stories. We provide the right impulses for the right relevance and resonance.

Communication ­Strategy

Are you looking for brand building, lead generation, direct sales – or everything all at once?

We measure ourselves using your defined KPIs and give your campaigns and daily communication their effectiveness, resonance, and holistic value. Whether a tried and tested approach, or something new and surprising, we accompany you along the entire customer journey of your audience or of your business partner’s.

THIS IS HOW WE SOULIN THIS IS HOW WE SOULIN THIS IS HOW WE SOULIN THIS IS HOW WE SOULIN THIS IS HOW WE SOULIN THIS IS HOW WE SOULIN THIS IS HOW WE SOULIN THIS IS HOW WE SOULIN

We need to talk!

You think that we’re exactly the right ones for you, your product, your brand, and your mission? Let's find out!

Ursula Ulrike Schneider
Managing Director
Björn Gerlach
Managing Director
Florian Gießmann
Strategy & Concept Board

Rock ‘n’ Soul! Together?

Whether account and art, or text and content, we’re always interested in all those future soulmates whose fabulous skills we need in our lives.

Nicola Djafari
Human Resources

Want to become our new mate?

Then send us your application by e-mail. All job vacancies can be found on LinkedIn and XING.

Soulmates Brand Communication GmbH | Slomanhaus | Baumwall 3 | 20459 Hamburg | info@soulmates.agency