HOW DO PEOPLE BECOME CUSTOMERS? IT'S SIMPLE:

KNOW YOUR TARGET GROUP...BETTER!

The bad news: The days of neatly categorized socio-demographic target groups are over. “Performers” are taking time off, “LOHAS” are flying to Bali, and the middle class is camping at Fusion Festival. So now what? Is your target group forever an enigma?

The good news: We have the right tools to help you get up close and personal with your target groups and understand their true motivations and concerns.

Whether remote or in person, this workshop makes brand strategy tangible and engaging. What truly moves people? What draws them to your offer—and what pushes them away? How are lifestyles replacing demographic clusters, and how can you benefit from it? What messages resonate deeply with your target group, and how do you transform a generic USP into a UPS (Unique Personal Significance)?

IN A NUTSHELL:

Focus:

Our proven tools: Empathy Guide, Sum-Up, and UPS.

Services:

Preliminary discussion to clarify your situation and objectives, analysis of your current customer structure (e.g., existing data, NPS results, market research), workshop preparation, execution, and documentation.

Session:

4-6 hours, depending on objectives and format (live or remote, from 2 to a maximum of 10 participants).

Agenda:

Different target group models, persona profiles, motivation journeys, prioritizing and deriving messaging, hurdles, and resonance factors.

Outcome:

Solid, truly resonant foundations for brand models, campaign messages, or product communication. Whether B2C or B2B, recruiting or sales, established brand or new venture.

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