COMMUNICATION STRATEGY

So many possibilities, target groups, instruments, and channels…

“The essence of strategy is choosing what not to do!”

We define communication strategy as the holistic orientation and planning of the interplay between messages, target audiences, formats, and media. This is based on thorough analysis, well-considered KPIs, and the right testing grounds.

One of our favourite KPIs is advertising efficiency. In other words: Reaching and influencing far more people per budget than the benchmark.