THE SLINGSHOT PRINCIPLE.

Independent opticians in Europe, America and Asia are the Davids of the eyewear world, facing the Goliaths: huge discount chains and online retailers. Their core competency lies in the quality of their lenses. However, the intangible benefits of superior lenses are difficult to communicate in comparison to the readily apparent differences in frames.

SEIKO Vision’s slingshot: A brand promise that helps opticians overcome these challenges.

The essence of this international marketing campaign can be summarized in one word – precision.

It’s the key to defeating the competition, delivering superior quality, and providing truly exceptional vision. Precision is more than a feature; it’s an attitude.

Our work goes beyond brand strategy. We also handle sales marketing, product communication, and support individual countries with their local implementations.
Understanding cultural nuances in the global market is crucial to our approach.