DIGITAL MARKETING FOR VERTI VERSICHERUNG:

There are over 90 car insurers in Germany. Nearly identical offers and predictable seasonal campaigns. Plus, people become increasingly resistant to digital advertising. A tougher communication challenge is hard to imagine… and we loved it!

We asked ourselves: How could we cut through the noise and create truly relevant digital marketing that drives conversions? And how can we ensure people ultimately choose our offer?

Step 1: Deep dive into the target audience’s real motivators.

Step 2: Develop an authentic and concise language, both visual and textual.

Step 3: Dialogue, not self-promotion: Every ad combines real customer insights with relevant brand responses.

Step 4: Persona-based asset and environment selection.

Step 5: Strategic choreography of the campaign’s awareness and consideration phases.