CONSUMER BRANDING FOR SAFERYOU:
ANOTHER INSURANCE POLICY?
Absolutely! “German Angst” is driving insurers to get ever more creative with new offerings. Many are useful, some…less so. The average German has six insurance policies. Yet, we’re vulnerable for nearly half our lives…when we’re online!
Seven.One Media, in partnership with ARAG, developed a product that’s more than just cyber insurance. It’s a comprehensive package to keep our digital selves safe. And with online crime on the rise, it’s needed now more than ever.
Our task for SaferYou’s consumer branding: Build the brand from scratch up and launch the campaign. Get it into everyone’s heads immediately and win them over from day one.
Wake-Up Call Effect
A catchy name, modern design, and a truly captivating TV campaign—blurring the lines between real life and digital risks.
Real Life:
Well-protected and beautifully portrayed.
Online Life:
Unprotected and full of danger.
The Wake-Up Call for Your Digital Self.
New Brand, Clear Promise:
Finally, safe everywhere!
THE SOULMATES EFFECT
Security and innovation can coexist. This is what modern protection and modern branding looks like.
Services
Brand building, target group analysis, brand design, TV campaign implementation.
Results
Early spot test results are promising, suggesting the brand has strong potential for long-term success.