SALES MARKETING FOR NEW TESA BATHROOM DESIGNS:
CAN TOUCH THIS!
To create real impact at the point of sale—to make people stop, engage with the offer, and ultimately buy—requires careful coordination.
For the new tesa Bath Designs, we developed a holistic launch concept showcasing both the diverse designs and the exceptional technology. This strategy encompassed all aspects of sales marketing, from retailer communication to a compelling POS presence, including special displays, promotions, and optimized shelf placement – all designed to stick with both retailers and consumers.
We even created a near-real bathroom experience at a BtB trade fair, giving retailers a hands-on opportunity to explore the new assortment.
Yes, it holds!
Without drilling in the bathroom?! The tesa adhesive technology guarantees a strong hold—this key message was communicated throughout the entire launch concept.
Is that a shower...?!
Guaranteed to turn heads with innovative displays.
Mastering the details:
Over 5 meters of perfectly organized shelving, with clear navigation and a modular design.
"Stop Right There!"
One of the special features: The eye-catching 3D floor sticker in the aisle.
THE SOULMATES EFFECT
Understanding, trusting, feeling inspired: Through a literally tangible brand.
Services
Concept, implementation, sell-in
Results
Display Superstar 2022 Silver Award
