SALES MARKETING FOR MEIN SCHIFF:
SEVENTH HEAVEN FOR TOP PARTNERS.
In the crowded waters of the cruise market, another ship sets sail. Another travel provider vying for the attention of travel agents, tasked to sell the dream of the ocean voyage.
Our challenge: Bring the “Seventh Heaven at Sea” concept to life for these travel agents, winning their hearts and minds during an exclusive product launch cruise.
How do you create a brand event in sales marketing that participants will rave about for years to come?
Answer 1: Evoke emotions! The first highlight upon boarding: A cloud-themed gangway, the start of a seamless and immersive journey.
Answer 2: Generate buzz! Photo points create not just personal memories, but also the intrinsic motivation to share the experience.
Answer 3: Show appreciation! A thoughtful farewell gift, combined with follow-up communication, creates the desired impact.
Emotional. Creative. Eye-catching.
Every detail amplified the central theme, creating a powerful and immersive experience.
