EMPLOYER BRANDING FOR HAMBURGER HOCHBAHN:
A MAJOR SUCCESS.
How can an employer branding campaign win the hearts of employees and boost recruiting performance?
First: When positioning the employer brand, you have to ensure an open, honest, and creative conversation with the people who know the brand best—the employees. They’re the engine that drives a successful branding campaign.
Second: You have to be willing to shake things up. Even the term “employer brand” needs a rethink. Isn’t it just as much an employee brand?
Working closely with Hamburger Hochbahn AG, we made it happen—through a collaborative, focused, and truly rewarding experience.
And now, for the campaign…
AUTHENTIC AND PERSONAL:
This campaign shows what real appreciation looks like.
Four words that sum up
what makes HOCHBAHN so special
Styling, Posing, Location:
When employees have a say in the photo shoot, you get real credibility.
Styling, Posing, Location:
When employees have a say in the photo shoot, you get real credibility.
THE SOULMATES EFFECT
Getting up close and personal with employees, strategically and creatively—that's how you connect with them on a deeper level.
Services
Strategic process, market research, brand positioning, claim, photo shoot, campaign
Results
Performance figures exceeding the forecast by over 100%, plus impressive results in the "Image Monitor."
Silber
Employer Branding Award
