INTERNATIONAL MARKETING FOR THE NEUMANN KAFFEE GRUPPE:
A THOUSAND FLAVORS IN ONE BRAND.
NKG is like the UN of the coffee world. As a leading international green coffee service group, this family-owned company unites more than 60 businesses across 27 countries, with over 3,200 employees from diverse cultures and time zones. They operate in import/export, mills, farms, branch offices, and related services.
NKG faces the challenges of the global market, from price pressure and supply chain issues to climate change. Our solution for their international marketing: Turn these challenges into strengths. With a guiding principle that doesn’t hide differences but unites them—Uniting Contrasts!
From brand management and internal communications to sustainability reporting, our experience has taught us that the differences—between beans, between people, between markets—are crucial. It’s the contrasts that make the difference, creating a uniquely rich and flavourful blend
Our work for the Neumann Kaffee Gruppe?
Almost as diverse as the flavours in a cup of coffee (up to 800!).
