CASE STUDY: HAMBURGER HOCHBAHN AG

We believe employer branding needs a shake-up. New brand models. New strategic processes. New messages. With Hamburger Hochbahn AG, we brought employees into the strategic planning from day one, ditching the outdated, self-serving brand models. And when we asked them about the real motivators, we uncovered some surprising insights.

The resulting campaign was a huge success, both internally and externally!
We think it made a great case study! See for yourself.