Consumer
Branding

Three out of four brands could disappear from the market tomorrow—and people wouldn’t even care! (Source: The Havas “Meaningful Brands” 2022 study, among others.) If that’s true, it’s alarming.

How do brands become unique and important again?

First, by mentally striking out the word “consumer.” Second, through empathetic analysis: How can a brand truly empower people and connect with their genuine hopes and desires?

A brand as an ally to its target audience—that’s a highly relevant position.

We’re happy to guide you through every step of consumer branding: identifying new potential, developing a substantial position, and creating messaging that truly capture attention.