DIGITAL MARKETING FOR EY BtB CAMPAIGN:
PERFORMANCE
BOOST.
Generic ads make consulting services seem interchangeable. For EY’s cybersecurity campaign, interchangeable wasn’t an option.
The goal: maximum awareness and positioning as the authority in IT security.
How do we cut through the stock image and buzzword clutter to reach top IT security decision-makers? How do we convey urgency and create recognition across all ad and content formats? And how does that translate into qualified leads?
Answer 1: Focus on differentiation in strategic development.
Answer 2: Find a creative concept that carries the topic and message—
and meets the target audience’s needs.
Answer 3: Ensure all content consistently reinforces expertise and brand identity.
SAFETY FIRST
We showcase EY's holistic cybersecurity consulting services through symbols borrowed from the healthcare sector, prominently featuring the signature EY yellow.
Awareness done right: Unique creative with powerful visuals and sharp headlines.
THE SOULMATES EFFECT
True differentiation resonates with the target audience and boosts performance.
Services
Concept development for a digital B2B campaign in one of EY's six growth areas. Implementation and adaptation of various owned and paid formats.
Results
Ad impressions exceeded the forecast by over 118%, and clicks by a whopping 325%. From conversions to leads, all campaign goals were significantly exceeded.