CAMPAIGNING

Alongside other strategic to-dos, we prefer to start your campaign with a UPS. That’s right, not the USP (because it’s not guaranteed to beat the drum loudly enough, so to speak) —but the Unique Personal Significance. It’s precisely the insight in campaigning that’s crucial for the target audience to turn their full attention to your campaign.

The UPS is our unique springboard to significantly increased resonance and works just as well for image campaigns as it does for sales or lead generation.